About the Brand
The new Gentleman Jack & Cola RTD will give the Jack Daniel's trademark access to the super-premium RTD category, which is the fastest growing segment of the New Zealand RTD market. Gentleman Jack & Cola is the first super-premium RTD to be based predominantly on whiskey as the primary indicator for a quality of offering versus one of higher ABV. Smoothness is a key consumer benefit in taste of premium spirits. Gentleman Jack is the only twice charcoal mellowed whiskey in the world, offering the smoothest taste profile of any super-premium whiskey, and with Gentleman Jack we invite consumers to truly taste the difference.
